Seng Li

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Branding | Visual Identity

Seng Li Marketing Sdn Bhd

Established in 2010, Seng Li Marketing Sdn Bhd has grown into a renowned one-stop auto parts trading company with a presence across 13 strategically located branches throughout Johor.

We undertook the process of refining their brand identity and developed a comprehensive design system rooted in the principles of ‘professionalism, boldness, innovation, and connecting.’ We embarked on this transformation by dissecting their original logo, expanding it element by element from lines to individual shapes.

Seng Li, your specialist in car spare parts.