Passion by Rockworld

Branding & Visual Identity

品牌策划与识别系统

Art Direction

艺术方向

Print & Publication

印刷工艺

Event Photography

活动摄影

Passion by Rockworld | 手没断就别放

It’s been an honor that we have had the opportunity to help Rockworld to create a visual direction for the boulder competition, “It’s all about passion”.

Despite the challenges posed by the COVID-19 pandemic, this did not dampen our enthusiasm for rock climbing.

That’s why we created a concept called “It’s all about passion”. It’s time for you to unleash your passion. The phrase “Don’t give up until your hands are broken” captures the essence of the sport and dedication of climbers.