Genna

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Genna is an AI chatbot developed by Swee Hing, designed to revolutionize the tyre industry. Traditionally known for its conventional business practices, the industry is now undergoing a major transformation. By integrating AI technology, traditional tyre wholesalers are empowering end consumers—allowing them to check stock availability and receive instant quotes from tyre retailers in their preferred locations. This innovation not only streamlines the purchasing process but also enhances convenience for both wholesalers and consumers.

Our role is to redefine Genna’s brand identity, including a refreshed visual identity and a mascot that embodies its innovative spirit.

The logo icon is inspired by tyre textures, symbolizing the essence of the industry. Its design mimics the movement of a car wheel in motion, creating a dynamic and recognizable visual identity.

We aim for the overall visual identity to balance professionalism, high-tech innovation, and a friendly essence—ensuring approachability while maintaining a cutting-edge and expert image.