Overtime Boulder

••
Branding

“Leave no man behind”

Overtime Boulder is comprised of a group of young climbers who are energetic, aggressive, and full of passion. Their enthusiasm deeply resonated with us, and we aim to infuse this energy into the overall branding design.

OT has become a common part of everyone’s life, with many becoming accustomed to it and losing themselves in the daily grind. Therefore, Overtime Boulder encourages everyone to explore a different approach to OT – bouldering, if given the choice. This is why Overtime’s business hours extend until 12 am.

It’s important to remind people to leave work on time and not leave their social life behind.

Fist bumps have long been integral to rock climbing culture, signifying camaraderie, encouragement, respect, and celebration among climbers. They demonstrate support, acknowledge achievements, and foster a strong sense of community within the rock climbing community.

Illustrations appear to be the optimal means to embody the overarching branding ethos of a group of vibrant, passionate, and bold young climbers. Thus, we incorporate humorous memes or unique methods to announce promotions, aiming to convey the playful essence of Overtime Bouldering.

So, Allez, climbers!