Half Production 半 • 工作室
Branding & Visual Identity
品牌策划与识别系统
Art Direction
艺术方向
Print & Publication
印刷工艺
Bronze A' Design Award for Graphic, Illustration and Visual Communication Design
半•工作室是一家摄影和摄像工作室。 光与影之间的平衡是他们一直追求的。 同时，这也与他们的人生哲学不谋而合。 把握一半与完整之间的平衡，就像谦虚和不断学习，功能与创造力之间的平衡。 品牌标志的灵感来自倒水的动作，当杯子满了，就没有改进的空间。 倒水的动作似乎是我们所追求的。 保持谦虚，不断学习，在一半和完整之间把握平衡，就像我们正在考虑商业/客户的需求一样。 整个视觉形象围绕着椭圆形的图标。
Half Production is a photography and videography studio that seeks balance between lighting and shadow. This philosophy extends to their approach to life, where they emphasize the importance of humility, continuous learning, and finding the equilibrium between function and creativity. The logo, inspired by pouring water, symbolizes their pursuit of improvement. The visual identity revolves around an oval-shaped icon reminiscent of flowing water.
